{"id":105,"date":"2026-09-05T16:28:55","date_gmt":"2026-09-05T16:28:55","guid":{"rendered":"https:\/\/sungroupvinhhung.info.vn\/?p=105"},"modified":"2026-09-05T16:28:55","modified_gmt":"2026-09-05T16:28:55","slug":"trung-tam-thuong-mai-chuyen-tu-noi-mua-sam-thanh-diem-den-trai-nghiem","status":"publish","type":"post","link":"https:\/\/sungroupvinhhung.info.vn\/index.php\/2026\/09\/05\/trung-tam-thuong-mai-chuyen-tu-noi-mua-sam-thanh-diem-den-trai-nghiem\/","title":{"rendered":"Trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i chuy\u1ec3n t\u1eeb n\u01a1i mua s\u1eafm th\u00e0nh \u0111i\u1ec3m \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m"},"content":{"rendered":"

Trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i chuy\u1ec3n t\u1eeb n\u01a1i mua s\u1eafm th\u00e0nh \u0111i\u1ec3m \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m <\/p>\n

Kh\u00f4ng c\u00f2n ch\u1ec9 c\u1ea1nh tranh b\u1eb1ng v\u1ecb tr\u00ed hay di\u1ec7n t\u00edch, c\u00e1c trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i \u0111ang t\u0103ng \u0111\u1ea7u t\u01b0 v\u00e0o \u1ea9m th\u1ef1c, gi\u1ea3i tr\u00ed v\u00e0 d\u1ecbch v\u1ee5 \u0111\u1ec3 k\u00e9o kh\u00e1ch \u0111\u1ebfn, \u1edf l\u1ea1i l\u00e2u h\u01a1n.<\/p>\n

Th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb Vi\u1ec7t Nam \u0111ang b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n c\u1ea1nh tranh m\u1edbi, khi trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i kh\u00f4ng c\u00f2n \u0111\u01a1n thu\u1ea7n l\u00e0 n\u01a1i mua s\u1eafm m\u00e0 ph\u1ea3i tr\u1edf th\u00e0nh \u0111i\u1ec3m \u0111\u1ebfn c\u00f3 kh\u1ea3 n\u0103ng gi\u1eef ch\u00e2n ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

B\u00e0 Ho\u00e0ng Nguy\u1ec7t Minh, Gi\u00e1m \u0111\u1ed1c Cushman & Wakefield Vi\u1ec7t Nam, cho bi\u1ebft v\u1ecb tr\u00ed thu\u1eadn l\u1ee3i v\u1eabn l\u00e0 l\u1ee3i th\u1ebf \u0111\u1ec3 thu h\u00fat kh\u00e1ch, nh\u01b0ng tr\u1ea3i nghi\u1ec7m m\u1edbi l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh vi\u1ec7c ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u1edf l\u1ea1i l\u00e2u h\u01a1n v\u00e0 quay tr\u1edf l\u1ea1i.<\/p>\n

Theo b\u00e0, c\u00e1c trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i t\u1ea1i TP HCM \u0111ang d\u1ea7n chuy\u1ec3n t\u1eeb m\u00f4 h\u00ecnh t\u1eadp trung c\u1eeda h\u00e0ng sang nh\u1eefng t\u1ed5 h\u1ee3p t\u00edch h\u1ee3p mua s\u1eafm, \u1ea9m th\u1ef1c, gi\u1ea3i tr\u00ed v\u00e0 d\u1ecbch v\u1ee5. S\u1ef1 thay \u0111\u1ed5i di\u1ec5n ra trong b\u1ed1i c\u1ea3nh ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 mua h\u00e0ng tr\u1ef1c tuy\u1ebfn d\u1ec5 d\u00e0ng, khi\u1ebfn kh\u00f4ng gian b\u00e1n l\u1ebb ph\u1ea3i t\u1ea1o th\u00eam gi\u00e1 tr\u1ecb ngo\u00e0i giao d\u1ecbch.<\/p>\n

F&B, gi\u1ea3i tr\u00ed, th\u1eddi trang v\u00e0 lifestyle v\u00ec v\u1eady ng\u00e0y c\u00e0ng gi\u1eef vai tr\u00f2 quan tr\u1ecdng trong c\u01a1 c\u1ea5u kh\u00e1ch thu\u00ea. Nhi\u1ec1u trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i d\u00e0nh th\u00eam kh\u00f4ng gian cho nh\u00e0 h\u00e0ng, qu\u00e1n c\u00e0 ph\u00ea, r\u1ea1p chi\u1ebfu phim, khu vui ch\u01a1i, ph\u00f2ng t\u1eadp, tri\u1ec3n l\u00e3m v\u00e0 c\u00e1c s\u1ef1 ki\u1ec7n c\u1ed9ng \u0111\u1ed3ng. Nh\u1eefng nh\u00f3m d\u1ecbch v\u1ee5 n\u00e0y v\u1eeba b\u1ed5 sung l\u1ef1a ch\u1ecdn cho kh\u00e1ch, v\u1eeba gi\u00fap k\u00e9o d\u00e0i th\u1eddi gian l\u01b0u l\u1ea1i v\u00e0 t\u0103ng t\u1ea7n su\u1ea5t quay l\u1ea1i.<\/p>\n

Chuy\u00ean gia Cushman & Wakefield nh\u1eadn \u0111\u1ecbnh, m\u00f4 h\u00ecnh “destination retail” – b\u00e1n l\u1ebb nh\u01b0 m\u1ed9t \u0111i\u1ec3m \u0111\u1ebfn – s\u1ebd ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn t\u1ea1i Vi\u1ec7t Nam. Mua s\u1eafm \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p v\u1edbi \u1ea9m th\u1ef1c, gi\u1ea3i tr\u00ed, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ed9ng \u0111\u1ed3ng nh\u1eb1m t\u1ea1o ra tr\u1ea3i nghi\u1ec7m m\u00e0 mua s\u1eafm tr\u1ef1c tuy\u1ebfn kh\u00f3 thay th\u1ebf.<\/p>\n

S\u1ef1 d\u1ecbch chuy\u1ec3n n\u00e0y c\u0169ng \u0111ang thay \u0111\u1ed5i c\u00e1ch c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1ef1a ch\u1ecdn m\u1eb7t b\u1eb1ng. Theo \u00f4ng David Jackson, T\u1ed5ng gi\u00e1m \u0111\u1ed1c Avison Young Vi\u1ec7t Nam, ngo\u00e0i v\u1ecb tr\u00ed v\u00e0 di\u1ec7n t\u00edch, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ng\u00e0y c\u00e0ng quan t\u00e2m kh\u1ea3 n\u0103ng t\u1ea1o l\u01b0u l\u01b0\u1ee3ng kh\u00e1ch v\u00e0 m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p v\u1edbi nh\u00f3m kh\u00e1ch m\u1ee5c ti\u00eau.<\/p>\n

\u0110i\u1ec1u n\u00e0y khi\u1ebfn ch\u1ee7 \u0111\u1ea7u t\u01b0 ph\u1ea3i ch\u00fa tr\u1ecdng h\u01a1n \u0111\u1ebfn c\u01a1 c\u1ea5u kh\u00e1ch thu\u00ea v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng v\u1eadn h\u00e0nh. M\u1ed9t trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i c\u00f3 v\u1ecb tr\u00ed t\u1ed1t nh\u01b0ng thi\u1ebfu th\u01b0\u01a1ng hi\u1ec7u ph\u00f9 h\u1ee3p, d\u1ecbch v\u1ee5 b\u1ed5 tr\u1ee3 ho\u1eb7c ho\u1ea1t \u0111\u1ed9ng thu h\u00fat kh\u00e1ch s\u1ebd kh\u00f3 duy tr\u00ec s\u1ee9c h\u1ea5p d\u1eabn trong b\u1ed1i c\u1ea3nh ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn.<\/p>\n

\n
\"Ng\u01b0\u1eddi
\n<\/source><\/picture><\/div>
\n

Ng\u01b0\u1eddi d\u00e2n mua s\u1eafm t\u1ea1i m\u1ed9t trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i \u1edf TP HCM. \u1ea2nh: Qu\u1ef3nh Tr\u1ea7n<\/em><\/p>\n<\/figcaption><\/figure>\n

CEO Avison Young cho r\u1eb1ng, c\u00e1c ch\u1ee7 \u0111\u1ea7u t\u01b0 \u0111ang chuy\u1ec3n tr\u1ecdng t\u00e2m sang n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng v\u1eadn h\u00e0nh, t\u1ed1i \u01b0u c\u01a1 c\u1ea5u kh\u00e1ch thu\u00ea v\u00e0 \u0111\u1ea7u t\u01b0 nhi\u1ec1u h\u01a1n cho tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u0103ng hi\u1ec7u qu\u1ea3 khai th\u00e1c m\u1eb7t b\u1eb1ng.<\/p>\n

Th\u1ef1c t\u1ebf, nhi\u1ec1u trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i m\u1edbi \u0111ang chuy\u1ec3n sang m\u00f4 h\u00ecnh t\u00edch h\u1ee3p. Lotte Mall West Lake \u1edf H\u00e0 N\u1ed9i th\u01b0\u1eddng t\u1ed5 ch\u1ee9c l\u1ec5 h\u1ed9i, tri\u1ec3n l\u00e3m, s\u1ef1 ki\u1ec7n c\u1ed9ng \u0111\u1ed3ng v\u00e0 ph\u00e1t tri\u1ec3n kh\u00f4ng gian \u1ea9m th\u1ef1c. T\u1ea1i TP HCM, Thiso Mall Sala v\u00e0 Vincom Mega Mall Grand Park k\u1ebft h\u1ee3p mua s\u1eafm v\u1edbi \u1ea9m th\u1ef1c, gi\u1ea3i tr\u00ed, d\u1ecbch v\u1ee5, g\u1eafn v\u1edbi h\u1ec7 sinh th\u00e1i c\u01b0 d\u00e2n \u0111\u00f4 th\u1ecb. Nh\u1edd \u0111\u00f3, trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i d\u1ea7n tr\u1edf th\u00e0nh n\u01a1i \u0103n u\u1ed1ng, vui ch\u01a1i, g\u1eb7p g\u1ee1 thay v\u00ec ch\u1ec9 ph\u1ee5c v\u1ee5 nhu c\u1ea7u mua s\u1eafm.<\/p>\n

Theo b\u00e0 Minh, trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i trong giai \u0111o\u1ea1n m\u1edbi ph\u1ea3i li\u00ean t\u1ee5c tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi v\u00ec sao kh\u00e1ch h\u00e0ng n\u00ean \u0111\u1ebfn \u0111\u00e2y thay v\u00ec m\u1ed9t \u0111\u1ecba \u0111i\u1ec3m kh\u00e1c ho\u1eb7c mua s\u1eafm tr\u1ef1c tuy\u1ebfn. L\u1ee3i th\u1ebf s\u1ebd thu\u1ed9c v\u1ec1 nh\u1eefng n\u01a1i t\u1ea1o \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m khi\u1ebfn kh\u00e1ch mu\u1ed1n tham gia, chia s\u1ebb v\u00e0 quay tr\u1edf l\u1ea1i.<\/p>\n

\u00c1p l\u1ef1c thay \u0111\u1ed5i m\u00f4 h\u00ecnh c\u00e0ng r\u00f5 khi ngu\u1ed3n cung b\u00e1n l\u1ebb ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng. Cushman & Wakefield \u01b0\u1edbc t\u00ednh H\u00e0 N\u1ed9i s\u1ebd c\u00f3 th\u00eam kho\u1ea3ng 314.000 m2 di\u1ec7n t\u00edch b\u00e1n l\u1ebb \u0111\u1ebfn n\u0103m 2028. T\u1ea1i TP HCM, khu \u0110\u00f4ng v\u00e0 khu B\u1eafc d\u1ef1 ki\u1ebfn b\u1ed5 sung kho\u1ea3ng 286.500 m2 \u0111\u1ebfn n\u0103m 2029, trong khi B\u00ecnh D\u01b0\u01a1ng c\u0169 c\u00f3 th\u00eam kho\u1ea3ng 174.000 m2 ngu\u1ed3n cung m\u1edbi.<\/p>\n

Ngu\u1ed3n cung t\u0103ng gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u00eam l\u1ef1a ch\u1ecdn, \u0111\u1ed3ng th\u1eddi bu\u1ed9c c\u00e1c trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i c\u1ea1nh tranh m\u1ea1nh h\u01a1n v\u1ec1 l\u01b0u l\u01b0\u1ee3ng kh\u00e1ch v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng v\u1eadn h\u00e0nh. Theo \u00f4ng David Jackson, T\u1ed5ng gi\u00e1m \u0111\u1ed1c Avison Young Vi\u1ec7t Nam, th\u01b0\u01a1ng hi\u1ec7u ng\u00e0y c\u00e0ng ch\u00fa tr\u1ecdng kh\u1ea3 n\u0103ng t\u1ea1o kh\u00e1ch v\u00e0 m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p v\u1edbi nh\u00f3m m\u1ee5c ti\u00eau khi ch\u1ecdn m\u1eb7t b\u1eb1ng.<\/p>\n

Trong b\u1ed1i c\u1ea3nh \u0111\u00f3, cu\u1ed9c c\u1ea1nh tranh gi\u1eefa c\u00e1c trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i kh\u00f4ng ch\u1ec9 n\u1eb1m \u1edf di\u1ec7n t\u00edch cho thu\u00ea m\u00e0 \u1edf kh\u1ea3 n\u0103ng bi\u1ebfn m\u1eb7t b\u1eb1ng th\u00e0nh \u0111i\u1ec3m \u0111\u1ebfn \u0111\u1ee7 s\u1ee9c h\u00fat kh\u00e1ch. \u0110\u00e2y c\u0169ng l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 m\u00f4 h\u00ecnh “destination retail” tr\u1edf th\u00e0nh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n quan tr\u1ecdng c\u1ee7a b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i.<\/p>\n

\nNgu\u1ed3n b\u00e0i vi\u1ebft:<\/strong> VnExpress \u2014 Xem b\u00e0i vi\u1ebft g\u1ed1c<\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Kh\u00f4ng c\u00f2n ch\u1ec9 c\u1ea1nh tranh b\u1eb1ng v\u1ecb tr\u00ed hay di\u1ec7n t\u00edch, c\u00e1c trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i \u0111ang t\u0103ng \u0111\u1ea7u t\u01b0 v\u00e0o \u1ea9m th\u1ef1c, gi\u1ea3i tr\u00ed v\u00e0 d\u1ecbch v\u1ee5 \u0111\u1ec3 k\u00e9o kh\u00e1ch \u0111\u1ebfn, \u1edf l\u1ea1i l\u00e2u h\u01a1n.<\/p>\n","protected":false},"author":1,"featured_media":106,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65],"tags":[],"svh_topic":[],"class_list":["post-105","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc"],"_links":{"self":[{"href":"https:\/\/sungroupvinhhung.info.vn\/index.php\/wp-json\/wp\/v2\/posts\/105","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sungroupvinhhung.info.vn\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sungroupvinhhung.info.vn\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sungroupvinhhung.info.vn\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sungroupvinhhung.info.vn\/index.php\/wp-json\/wp\/v2\/comments?post=105"}],"version-history":[{"count":1,"href":"https:\/\/sungroupvinhhung.info.vn\/index.php\/wp-json\/wp\/v2\/posts\/105\/revisions"}],"predecessor-version":[{"id":107,"href":"https:\/\/sungroupvinhhung.info.vn\/index.php\/wp-json\/wp\/v2\/posts\/105\/revisions\/107"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sungroupvinhhung.info.vn\/index.php\/wp-json\/wp\/v2\/media\/106"}],"wp:attachment":[{"href":"https:\/\/sungroupvinhhung.info.vn\/index.php\/wp-json\/wp\/v2\/media?parent=105"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sungroupvinhhung.info.vn\/index.php\/wp-json\/wp\/v2\/categories?post=105"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sungroupvinhhung.info.vn\/index.php\/wp-json\/wp\/v2\/tags?post=105"},{"taxonomy":"svh_topic","embeddable":true,"href":"https:\/\/sungroupvinhhung.info.vn\/index.php\/wp-json\/wp\/v2\/svh_topic?post=105"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}