{"id":159,"date":"2026-09-05T16:47:34","date_gmt":"2026-09-05T16:47:34","guid":{"rendered":"https:\/\/sungroupvinhhung.info.vn\/?p=159"},"modified":"2026-09-05T16:47:34","modified_gmt":"2026-09-05T16:47:34","slug":"hang-kem-bieu-tuong-ha-noi-va-hanh-trinh-gan-70-nam-tu-so-35-trang-tien","status":"publish","type":"post","link":"https:\/\/sungroupvinhhung.info.vn\/index.php\/2026\/09\/05\/hang-kem-bieu-tuong-ha-noi-va-hanh-trinh-gan-70-nam-tu-so-35-trang-tien\/","title":{"rendered":"H\u00e3ng kem bi\u1ec3u t\u01b0\u1ee3ng H\u00e0 N\u1ed9i v\u00e0 h\u00e0nh tr\u00ecnh g\u1ea7n 70 n\u0103m t\u1eeb s\u1ed1 35 Tr\u00e0ng Ti\u1ec1n"},"content":{"rendered":"

H\u00e3ng kem bi\u1ec3u t\u01b0\u1ee3ng H\u00e0 N\u1ed9i v\u00e0 h\u00e0nh tr\u00ecnh g\u1ea7n 70 n\u0103m t\u1eeb s\u1ed1 35 Tr\u00e0ng Ti\u1ec1n<\/p>\n

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\"Thanh<\/div>\n<\/div>\n<\/div>\n<\/div>\n

(D\u00e2n tr\u00ed) – G\u1ea7n 70 n\u0103m ho\u1ea1t \u0111\u1ed9ng, Kem Tr\u00e0ng Ti\u1ec1n \u0111\u00e3 tr\u1ea3i qua nhi\u1ec1u thay \u0111\u1ed5i v\u1ec1 m\u00f4 h\u00ecnh, ch\u1ee7 s\u1edf h\u1eefu v\u00e0 c\u00e1ch ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u. 35 Tr\u00e0ng Ti\u1ec1n l\u00e0 \u0111\u1ecba ch\u1ec9 g\u1eafn v\u1edbi th\u01b0\u01a1ng hi\u1ec7u t\u1eeb n\u0103m 1958 nay chu\u1ea9n b\u1ecb \u0111\u00f3ng c\u1eeda.<\/h2>\n
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Kem Tr\u00e0ng Ti\u1ec1n \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp n\u0103m 1958, l\u1ea5y t\u00ean theo\u00a0\u0111\u1ecba ch\u1ec9 35 Tr\u00e0ng Ti\u1ec1n (Ho\u00e0n Ki\u1ebfm, H\u00e0 N\u1ed9i) – n\u01a1i th\u01b0\u01a1ng hi\u1ec7u b\u1eaft \u0111\u1ea7u s\u1ea3n xu\u1ea5t v\u00e0 b\u00e1n kem. G\u1ea7n 70 n\u0103m qua, th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 tr\u1ea3i qua nhi\u1ec1u thay \u0111\u1ed5i v\u1ec1 m\u00f4 h\u00ecnh v\u00e0 ho\u1ea1t \u0111\u1ed9ng kinh doanh, nh\u01b0ng 35 Tr\u00e0ng Ti\u1ec1n v\u1eabn l\u00e0 \u0111\u1ecba ch\u1ec9 g\u1eafn li\u1ec1n v\u1edbi c\u00e1i t\u00ean Kem Tr\u00e0ng Ti\u1ec1n.<\/p>\n

V\u1edbi nhi\u1ec1u th\u1ebf h\u1ec7 ng\u01b0\u1eddi H\u00e0 N\u1ed9i, nh\u1eafc \u0111\u1ebfn Kem Tr\u00e0ng Ti\u1ec1n l\u00e0 nh\u1eafc \u0111\u1ebfn m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 hi\u1ec7n di\u1ec7n su\u1ed1t nhi\u1ec1u th\u1eadp k\u1ef7. T\u1eebng c\u00f3 c\u00e2u n\u00f3i “Phi th\u1ef1c Kem Tr\u00e0ng Ti\u1ec1n b\u1ea5t th\u00e0nh ng\u01b0\u1eddi H\u00e0 N\u1ed9i”, cho th\u1ea5y m\u1ee9c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn c\u1ee7a nh\u1eefng que kem n\u00e0y trong \u0111\u1eddi s\u1ed1ng \u1ea9m th\u1ef1c Th\u1ee7 \u0111\u00f4.<\/p>\n

Nh\u1eefng n\u0103m \u0111\u1ea7u, 35 Tr\u00e0ng Ti\u1ec1n v\u1eeba l\u00e0 n\u01a1i s\u1ea3n xu\u1ea5t v\u1eeba l\u00e0 \u0111i\u1ec3m b\u00e1n kem. C\u00e1c s\u1ea3n ph\u1ea9m ch\u1ee7 y\u1ebfu l\u00e0 nh\u1eefng d\u00f2ng kem truy\u1ec1n th\u1ed1ng nh\u01b0 kem c\u1ed1m, \u0111\u1eadu xanh, s\u1eefa, cacao… Trong th\u1eddi gian d\u00e0i, ho\u1ea1t \u0111\u1ed9ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u g\u1ea7n nh\u01b0 xoay quanh \u0111\u1ecba ch\u1ec9 n\u00e0y. N\u1eb1m gi\u1eefa khu v\u1ef1c trung t\u00e2m, g\u1ea7n H\u1ed3 G\u01b0\u01a1m v\u00e0 khu ph\u1ed1 c\u1ed5, c\u1eeda h\u00e0ng tr\u1edf th\u00e0nh \u0111i\u1ec3m \u0111\u1ebfn quen thu\u1ed9c c\u1ee7a ng\u01b0\u1eddi d\u00e2n H\u00e0 N\u1ed9i v\u00e0 du kh\u00e1ch.<\/p>\n

T\u1eeb m\u1ed9t c\u01a1 s\u1edf s\u1ea3n xu\u1ea5t v\u00e0 b\u00e1n kem, Kem Tr\u00e0ng Ti\u1ec1n d\u1ea7n ph\u00e1t tri\u1ec3n th\u00e0nh m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 v\u1ecb tr\u00ed ri\u00eang tr\u00ean th\u1ecb tr\u01b0\u1eddng. \u0110\u1ebfn n\u0103m 2000, b\u01b0\u1edbc sang m\u1ed9t giai \u0111o\u1ea1n m\u1edbi khi \u0111\u01b0\u1ee3c c\u1ed5 ph\u1ea7n h\u00f3a. T\u1eeb \u0111\u00e2y, ph\u00eda sau nh\u1eefng que kem quen thu\u1ed9c b\u1eaft \u0111\u1ea7u l\u00e0 m\u1ed9t c\u00e2u chuy\u1ec7n kh\u00e1c: C\u00e2u chuy\u1ec7n v\u1ec1 thay \u0111\u1ed5i m\u00f4 h\u00ecnh, ch\u1ee7 s\u1edf h\u1eefu v\u00e0 c\u00e1ch m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u l\u00e2u \u0111\u1eddi th\u00edch nghi v\u1edbi th\u1ecb tr\u01b0\u1eddng.<\/p>\n

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C\u1eeda h\u00e0ng kem Tr\u00e0ng Ti\u1ec1n t\u1ea1i s\u1ed1 35 Tr\u00e0ng Ti\u1ec1n th\u1eddi \u0111i\u1ec3m n\u0103m 1998 (\u1ea2nh: Yuichi Kobayash).<\/p>\n<\/figcaption><\/figure>\n

T\u1eeb doanh nghi\u1ec7p nh\u00e0 n\u01b0\u1edbc \u0111\u1ebfn th\u01b0\u01a1ng v\u1ee5 500 t\u1ef7 \u0111\u1ed3ng<\/h4>\n

N\u0103m 2000, C\u00f4ng ty c\u1ed5 ph\u1ea7n Tr\u00e0ng Ti\u1ec1n \u0111\u01b0\u1ee3c c\u1ed5 ph\u1ea7n h\u00f3a v\u1edbi 32.000 c\u1ed5 ph\u1ea7n, m\u1ec7nh gi\u00e1 100.000 \u0111\u1ed3ng\/c\u1ed5 ph\u1ea7n, t\u01b0\u01a1ng \u1ee9ng v\u1ed1n \u0111i\u1ec1u l\u1ec7 3,2 t\u1ef7 \u0111\u1ed3ng. S\u1ed1 c\u1ed5 ph\u1ea7n n\u00e0y \u0111\u01b0\u1ee3c b\u00e1n cho c\u00e1n b\u1ed9, c\u00f4ng nh\u00e2n vi\u00ean c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

Sau c\u1ed5 ph\u1ea7n h\u00f3a, Kem Tr\u00e0ng Ti\u1ec1n b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n c\u00f3 nhi\u1ec1u bi\u1ebfn \u0111\u1ed9ng v\u1ec1 c\u01a1 c\u1ea5u s\u1edf h\u1eefu. Th\u00e1ng 9\/2008, \u00f4ng H\u00e0 Tr\u1ecdng Nam, anh trai \u00f4ng H\u00e0 V\u0103n Th\u1eafm – khi \u0111\u00f3 l\u00e0 Ch\u1ee7 t\u1ecbch T\u1eadp \u0111o\u00e0n \u0110\u1ea1i D\u01b0\u01a1ng (Ocean Group) – \u0111\u01b0\u1ee3c b\u1ea7u l\u00e0m Ch\u1ee7 t\u1ecbch H\u0110QT C\u00f4ng ty c\u1ed5 ph\u1ea7n Tr\u00e0ng Ti\u1ec1n. C\u00e1c ngu\u1ed3n tin th\u1eddi \u0111i\u1ec3m \u0111\u00f3 cho bi\u1ebft \u00f4ng Nam n\u1eafm h\u01a1n 92% c\u1ed5 ph\u1ea7n doanh nghi\u1ec7p.<\/p>\n

Hai n\u0103m sau, m\u1ed1i li\u00ean h\u1ec7 gi\u1eefa Kem Tr\u00e0ng Ti\u1ec1n v\u00e0 h\u1ec7 sinh th\u00e1i \u0110\u1ea1i D\u01b0\u01a1ng \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n r\u00f5 h\u01a1n qua m\u1ed9t th\u01b0\u01a1ng v\u1ee5 chuy\u1ec3n nh\u01b0\u1ee3ng v\u1ed1n. Theo b\u00e1o c\u00e1o ki\u1ec3m to\u00e1n n\u0103m 2010 c\u1ee7a C\u00f4ng ty c\u1ed5 ph\u1ea7n Kh\u00e1ch s\u1ea1n v\u00e0 D\u1ecbch v\u1ee5 \u0110\u1ea1i D\u01b0\u01a1ng (OCH), ng\u00e0y 25\/10\/2010, OCH k\u00fd H\u1ee3p \u0111\u1ed3ng chuy\u1ec3n nh\u01b0\u1ee3ng c\u1ed5 ph\u1ea7n s\u1ed1 2510\/2010\/H\u0110-CNCP \u0111\u1ec3 nh\u1eadn chuy\u1ec3n nh\u01b0\u1ee3ng 634.700 c\u1ed5 ph\u1ea7n c\u1ee7a C\u00f4ng ty c\u1ed5 ph\u1ea7n Tr\u00e0ng Ti\u1ec1n t\u1eeb nh\u00f3m c\u1ed5 \u0111\u00f4ng g\u1ed3m b\u00e0 Nguy\u1ec5n Th\u1ecb Lan H\u01b0\u01a1ng, \u00f4ng H\u00e0 V\u0103n Th\u1eafm v\u00e0 \u00f4ng H\u00e0 Tr\u1ecdng Nam.<\/p>\n

T\u1ea1i thuy\u1ebft minh “Nghi\u1ec7p v\u1ee5 v\u00e0 s\u1ed1 d\u01b0 v\u1edbi c\u00e1c b\u00ean li\u00ean quan”, OCH ghi nh\u1eadn kho\u1ea3n 500 t\u1ef7 \u0111\u1ed3ng \u1ee9ng ti\u1ec1n mua c\u1ed5 ph\u1ea7n C\u00f4ng ty c\u1ed5 ph\u1ea7n Tr\u00e0ng Ti\u1ec1n cho \u00f4ng H\u00e0 Tr\u1ecdng Nam. Kho\u1ea3n ti\u1ec1n n\u00e0y \u0111\u01b0\u1ee3c ph\u1ea3n \u00e1nh t\u1ea1i m\u1ee5c “Ph\u1ea3i thu d\u00e0i h\u1ea1n kh\u00e1c”.<\/p>\n

\u0110\u1ea7u n\u0103m 2011, H\u0110QT OCH th\u00f4ng qua vi\u1ec7c nh\u1eadn chuy\u1ec3n nh\u01b0\u1ee3ng 634.700 c\u1ed5 ph\u1ea7n, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng 99,17% v\u1ed1n \u0111i\u1ec1u l\u1ec7 c\u1ee7a C\u00f4ng ty c\u1ed5 ph\u1ea7n Tr\u00e0ng Ti\u1ec1n. Tuy nhi\u00ean, th\u01b0\u01a1ng v\u1ee5 kh\u00f4ng l\u1eadp t\u1ee9c \u0111\u01b0\u1ee3c ph\u1ea3n \u00e1nh l\u00e0 m\u1ed9t kho\u1ea3n \u0111\u1ea7u t\u01b0 v\u00e0o c\u00f4ng ty con tr\u00ean b\u00e1o c\u00e1o t\u00e0i ch\u00ednh. Kho\u1ea3n 500 t\u1ef7 \u0111\u1ed3ng ti\u1ebfp t\u1ee5c \u0111\u01b0\u1ee3c ghi nh\u1eadn d\u01b0\u1edbi d\u1ea1ng ph\u1ea3i thu d\u00e0i h\u1ea1n.<\/p>\n

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C\u1eeda h\u00e0ng Kem Tr\u00e0ng Ti\u1ec1n t\u1ea1i s\u1ed1 35 Tr\u00e0ng Ti\u1ec1n – H\u00e0 N\u1ed9i (\u1ea2nh: Kem Tr\u00e0ng Ti\u1ec1n).<\/p>\n<\/figcaption><\/figure>\n

Ph\u1ea3i \u0111\u1ebfn b\u00e1o c\u00e1o t\u00e0i ch\u00ednh h\u1ee3p nh\u1ea5t n\u0103m 2013, OCH m\u1edbi ch\u00ednh th\u1ee9c ghi nh\u1eadn Kem Tr\u00e0ng Ti\u1ec1n l\u00e0 c\u00f4ng ty con, v\u1edbi t\u1ef7 l\u1ec7 s\u1edf h\u1eefu \u0111\u01b0\u1ee3c b\u00e1o c\u00e1o l\u00e0 78,4%. \u0110\u00e2y l\u00e0 th\u1eddi \u0111i\u1ec3m m\u1ed1i quan h\u1ec7 c\u00f4ng ty m\u1eb9 – c\u00f4ng ty con gi\u1eefa OCH v\u00e0 Kem Tr\u00e0ng Ti\u1ec1n \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n ch\u00ednh th\u1ee9c tr\u00ean b\u00e1o c\u00e1o t\u00e0i ch\u00ednh h\u1ee3p nh\u1ea5t.\u00a0<\/p>\n

Kh\u00f4ng ch\u1ec9 l\u00e0 \u0111\u1ecba ch\u1ec9 g\u1eafn v\u1edbi l\u1ecbch s\u1eed th\u01b0\u01a1ng hi\u1ec7u, s\u1ed1 35 Tr\u00e0ng Ti\u1ec1n c\u00f2n l\u00e0 khu \u0111\u1ea5t “v\u00e0ng” r\u1ed9ng kho\u1ea3ng 1.500m2 \u1edf v\u1ecb tr\u00ed trung t\u00e2m ph\u1ed1 c\u1ed5 H\u00e0 N\u1ed9i, n\u01a1i Kem Tr\u00e0ng Ti\u1ec1n \u0111\u1eb7t tr\u1ee5 s\u1edf v\u00e0 duy tr\u00ec c\u1eeda h\u00e0ng trong nhi\u1ec1u th\u1eadp k\u1ef7.<\/p>\n

Vi\u1ec7c OCH \u0111\u1ea7u t\u01b0 v\u00e0o Kem Tr\u00e0ng Ti\u1ec1n c\u0169ng n\u1eb1m trong chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng sang l\u0129nh v\u1ef1c th\u1ef1c ph\u1ea9m c\u1ee7a h\u1ec7 sinh th\u00e1i \u0110\u1ea1i D\u01b0\u01a1ng. Tr\u01b0\u1edbc \u0111\u00f3, OCH \u0111\u00e3 tham gia v\u00e0o l\u0129nh v\u1ef1c b\u00e1nh k\u1eb9o, trong \u0111\u00f3 c\u00f3 th\u01b0\u01a1ng hi\u1ec7u Givral. \u0110\u1ebfn n\u0103m 2013, m\u1ea3ng b\u00e1nh k\u1eb9o v\u00e0 \u0111\u1ed3 u\u1ed1ng \u0111\u00e3 \u0111\u00f3ng g\u00f3p \u0111\u00e1ng k\u1ec3 v\u00e0o ho\u1ea1t \u0111\u1ed9ng c\u1ee7a OCH.<\/p>\n

L\u00e0m m\u1edbi th\u01b0\u01a1ng hi\u1ec7u sau h\u01a1n 60 n\u0103m<\/h4>\n

C\u00f9ng v\u1edbi nh\u1eefng thay \u0111\u1ed5i v\u1ec1 c\u01a1 c\u1ea5u s\u1edf h\u1eefu, Kem Tr\u00e0ng Ti\u1ec1n c\u0169ng \u0111\u1ee9ng tr\u01b0\u1edbc y\u00eau c\u1ea7u thay \u0111\u1ed5i c\u00e1ch kinh doanh \u0111\u1ec3 th\u00edch nghi v\u1edbi th\u1ecb tr\u01b0\u1eddng. N\u0103m 2020, th\u01b0\u01a1ng hi\u1ec7u l\u1ea7n \u0111\u1ea7u l\u00e0m m\u1edbi nh\u1eadn di\u1ec7n sau h\u01a1n 60 n\u0103m, t\u1eeb logo, bao b\u00ec \u0111\u1ebfn h\u00ecnh \u1ea3nh t\u1ea1i c\u00e1c \u0111i\u1ec3m b\u00e1n. \u0110\u00e2y l\u00e0 b\u01b0\u1edbc chuy\u1ec3n nh\u1eb1m ti\u1ebfp c\u1eadn nh\u00f3m kh\u00e1ch h\u00e0ng tr\u1ebb h\u01a1n v\u00e0 t\u1ea1o n\u1ec1n t\u1ea3ng cho vi\u1ec7c m\u1edf r\u1ed9ng h\u1ec7 th\u1ed1ng.<\/p>\n

Trong qu\u00e1 tr\u00ecnh m\u1edf r\u1ed9ng, th\u01b0\u01a1ng hi\u1ec7u c\u0169ng ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi t\u00ecnh tr\u1ea1ng nhi\u1ec1u c\u1eeda h\u00e0ng s\u1eed d\u1ee5ng t\u00ean g\u1ecdi c\u00f3 ch\u1eef \u201cTr\u00e0ng Ti\u1ec1n\u201d, khi\u1ebfn ng\u01b0\u1eddi kh\u00f3 ph\u00e2n bi\u1ec7t \u0111\u00e2u l\u00e0 \u0111i\u1ec3m b\u00e1n ch\u00ednh th\u1ee9c. Vi\u1ec7c c\u1ee7ng c\u1ed1 nh\u1eadn di\u1ec7n v\u00ec v\u1eady kh\u00f4ng ch\u1ec9 mang \u00fd ngh\u0129a v\u1ec1 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u, m\u00e0 c\u00f2n gi\u00fap doanh nghi\u1ec7p t\u1ea1o d\u1ea5u hi\u1ec7u nh\u1eadn bi\u1ebft r\u00f5 h\u01a1n cho h\u1ec7 th\u1ed1ng ch\u00ednh th\u1ee9c.<\/p>\n

T\u1eeb m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ph\u1ee5 thu\u1ed9c nhi\u1ec1u v\u00e0o l\u01b0\u1ee3ng kh\u00e1ch t\u1ea1i 35 Tr\u00e0ng Ti\u1ec1n, doanh nghi\u1ec7p t\u1eebng b\u01b0\u1edbc x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng b\u00e1n h\u00e0ng r\u1ed9ng h\u01a1n. Nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, Kem Tr\u00e0ng Ti\u1ec1n li\u00ean t\u1ee5c b\u1ed5 sung \u0111i\u1ec3m b\u00e1n, \u0111\u1ed3ng th\u1eddi th\u1eed nghi\u1ec7m nh\u1eefng m\u00f4 h\u00ecnh kinh doanh m\u1edbi.<\/p>\n

N\u0103m 2025, th\u01b0\u01a1ng hi\u1ec7u m\u1edf Flagship Store (c\u1eeda h\u00e0ng ch\u1ee7 l\u1ef1c) t\u1ea1i 18 Ng\u00f4 Quy\u1ec1n, \u0111\u1ed3ng th\u1eddi ph\u00e1t tri\u1ec3n m\u00f4 h\u00ecnh nh\u01b0\u1ee3ng quy\u1ec1n. \u0110\u1ebfn th\u00e1ng 4\/2026, Kem Tr\u00e0ng Ti\u1ec1n \u0111\u01b0a c\u1eeda h\u00e0ng t\u1ea1i s\u1ed1 44 Tr\u00e0ng Ti\u1ec1n v\u00e0o ho\u1ea1t \u0111\u1ed9ng. Th\u00e1ng 8\/2026, th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp t\u1ee5c m\u1edf Flagship Store t\u1ea1i 18 H\u00e0ng B\u00e0i, c\u00e1ch c\u1eeda h\u00e0ng 35 Tr\u00e0ng Ti\u1ec1n kh\u00f4ng xa.<\/p>\n

Theo th\u00f4ng tin doanh nghi\u1ec7p c\u00f4ng b\u1ed1, \u0111\u1ebfn n\u0103m 2025, h\u1ec7 th\u1ed1ng Kem Tr\u00e0ng Ti\u1ec1n \u0111\u00e3 c\u00f3 h\u01a1n 400 \u0111\u1ea1i l\u00fd v\u00e0 \u0111i\u1ec3m b\u00e1n tr\u00ean to\u00e0n qu\u1ed1c. Quy m\u00f4 n\u00e0y cho th\u1ea5y ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 d\u1ea7n chuy\u1ec3n t\u1eeb m\u00f4 h\u00ecnh t\u1eadp trung t\u1ea1i m\u1ed9t \u0111\u1ecba ch\u1ec9 sang m\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i r\u1ed9ng h\u01a1n.<\/p>\n

Vi\u1ec7c m\u1edf r\u1ed9ng h\u1ec7 th\u1ed1ng c\u0169ng gi\u00fap doanh nghi\u1ec7p gi\u1ea3m s\u1ef1 ph\u1ee5 thu\u1ed9c v\u00e0o l\u01b0\u1ee3ng kh\u00e1ch t\u1ea1i 35 Tr\u00e0ng Ti\u1ec1n, \u0111\u1ed3ng th\u1eddi \u0111\u01b0a s\u1ea3n ph\u1ea9m \u0111\u1ebfn nhi\u1ec1u th\u1ecb tr\u01b0\u1eddng v\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng h\u01a1n.<\/p>\n

\n

Kh\u00f4ng gian c\u1eeda h\u00e0ng \u0111\u01b0\u1ee3c thay \u0111\u1ed5i nh\u1eb1m ti\u1ebfp c\u1eadn nhi\u1ec1u t\u1ec7p kh\u00e1ch h\u00e0ng (\u1ea2nh: Kem Tr\u00e0ng Ti\u1ec1n).<\/p>\n<\/figcaption><\/figure>\n

V\u1ec1 k\u1ebft qu\u1ea3 kinh doanh, b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean c\u1ee7a OCH cho bi\u1ebft doanh thu c\u1ee7a Kem Tr\u00e0ng Ti\u1ec1n n\u0103m 2025 \u0111\u1ea1t 102% k\u1ebf ho\u1ea1ch, trong khi l\u1ee3i nhu\u1eadn sau thu\u1ebf ho\u00e0n th\u00e0nh 99% ch\u1ec9 ti\u00eau \u0111\u1ec1 ra. M\u1ea3ng th\u1ef1c ph\u1ea9m, g\u1ed3m Kem Tr\u00e0ng Ti\u1ec1n v\u00e0 B\u00e1nh Givral, \u0111\u00f3ng g\u00f3p kho\u1ea3ng 84% doanh thu c\u1ee7a OCH trong n\u0103m 2025. Th\u1ef1c ph\u1ea9m v\u00ec v\u1eady \u0111ang gi\u1eef vai tr\u00f2 quan tr\u1ecdng trong \u0111\u1ecbnh h\u01b0\u1edbng kinh doanh c\u1ee7a doanh nghi\u1ec7p, b\u00ean c\u1ea1nh l\u0129nh v\u1ef1c kh\u00e1ch s\u1ea1n.<\/p>\n

Kem Tr\u00e0ng Ti\u1ec1n r\u1eddi \u0111\u1ecba ch\u1ec9 l\u00e0m n\u00ean t\u00ean tu\u1ed5i<\/h4>\n

Ng\u00e0y 4\/9, Kem Tr\u00e0ng Ti\u1ec1n th\u00f4ng b\u00e1o c\u1eeda h\u00e0ng t\u1ea1i s\u1ed1 35 Tr\u00e0ng Ti\u1ec1n s\u1ebd\u00a0d\u1eebng \u0111\u00f3n kh\u00e1ch t\u1eeb ng\u00e0y 15\/9. \u0110\u00e2y l\u00e0 \u0111\u1ecba ch\u1ec9 \u0111\u00e3 g\u1eafn v\u1edbi th\u01b0\u01a1ng hi\u1ec7u t\u1eeb khi th\u00e0nh l\u1eadp n\u0103m 1958. Vi\u1ec7c \u0111\u00f3ng c\u1eeda c\u1eeda h\u00e0ng v\u00ec v\u1eady \u0111\u00e1nh d\u1ea5u s\u1ef1 thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 trong m\u00f4 h\u00ecnh ho\u1ea1t \u0111\u1ed9ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, d\u00f9 doanh nghi\u1ec7p v\u1eabn ti\u1ebfp t\u1ee5c kinh doanh t\u1ea1i nhi\u1ec1u \u0111\u1ecba \u0111i\u1ec3m kh\u00e1c.<\/p>\n

Theo th\u00f4ng b\u00e1o, kh\u00e1ch h\u00e0ng v\u1eabn c\u00f3 th\u1ec3 mua s\u1ea3n ph\u1ea9m t\u1ea1i m\u1ed9t s\u1ed1 \u0111i\u1ec3m b\u00e1n kh\u00e1c \u1edf khu v\u1ef1c trung t\u00e2m H\u00e0 N\u1ed9i, trong \u0111\u00f3 c\u00f3 18 H\u00e0ng B\u00e0i, 44 Tr\u00e0ng Ti\u1ec1n v\u00e0 18 Ng\u00f4 Quy\u1ec1n.<\/p>\n

Doanh nghi\u1ec7p kh\u00f4ng c\u00f4ng b\u1ed1 chi ti\u1ebft l\u00fd do d\u1eebng ho\u1ea1t \u0111\u1ed9ng t\u1ea1i s\u1ed1 35 Tr\u00e0ng Ti\u1ec1n. Tuy nhi\u00ean, vi\u1ec7c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3ng th\u1eddi ph\u00e1t tri\u1ec3n c\u00e1c c\u1eeda h\u00e0ng m\u1edbi, m\u00f4 h\u00ecnh nh\u01b0\u1ee3ng quy\u1ec1n v\u00e0 h\u1ec7 th\u1ed1ng \u0111\u1ea1i l\u00fd cho th\u1ea5y ho\u1ea1t \u0111\u1ed9ng kinh doanh \u0111ang \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c theo h\u01b0\u1edbng kh\u00f4ng ph\u1ee5 thu\u1ed9c v\u00e0o \u0111\u1ecba \u0111i\u1ec3m ban \u0111\u1ea7u.<\/p>\n

\u0110\u00e1ng ch\u00fa \u00fd, OCH \u0111\u1eb7t k\u1ebf ho\u1ea1ch trong n\u0103m nay m\u1edf th\u00eam kho\u1ea3ng 50 c\u1eeda h\u00e0ng Kem Tr\u00e0ng Ti\u1ec1n, \u0111\u1ed3ng th\u1eddi \u0111\u1ea9y m\u1ea1nh m\u00f4 h\u00ecnh nh\u01b0\u1ee3ng quy\u1ec1n nh\u1eb1m m\u1edf r\u1ed9ng t\u1ed1i \u0111a \u0111\u1ed9 ph\u1ee7 th\u01b0\u01a1ng hi\u1ec7u tr\u00ean to\u00e0n qu\u1ed1c.<\/p>\n

G\u1ea7n 70 n\u0103m qua, Kem Tr\u00e0ng Ti\u1ec1n \u0111\u00e3 nhi\u1ec1u l\u1ea7n thay \u0111\u1ed5i \u0111\u1ec3 th\u00edch nghi v\u1edbi th\u1ecb tr\u01b0\u1eddng. T\u1eeb m\u1ed9t c\u01a1 s\u1edf s\u1ea3n xu\u1ea5t v\u00e0 b\u00e1n kem, tr\u1edf th\u00e0nh c\u00f4ng ty c\u1ed5 ph\u1ea7n, tr\u1ea3i qua nh\u1eefng bi\u1ebfn \u0111\u1ed9ng v\u1ec1 c\u01a1 c\u1ea5u s\u1edf h\u1eefu r\u1ed3i t\u1eebng b\u01b0\u1edbc m\u1edf r\u1ed9ng h\u1ec7 th\u1ed1ng kinh doanh nh\u01b0ng \u0111\u1ecba ch\u1ec9 35 Tr\u00e0ng Ti\u1ec1n v\u1eabn l\u00e0 \u0111\u1ecba ch\u1ec9 g\u1ea7n nh\u01b0 kh\u00f4ng th\u1ec3 t\u00e1ch r\u1eddi kh\u1ecfi t\u00ean tu\u1ed5i th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

Sau ng\u00e0y 15\/9, n\u01a1i \u0111\u00e2y s\u1ebd kh\u00f4ng c\u00f2n l\u00e0 \u0111i\u1ec3m b\u00e1n Kem Tr\u00e0ng Ti\u1ec1n. Thay v\u00e0o \u0111\u00f3, th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp t\u1ee5c \u0111\u01b0\u1ee3c duy tr\u00ec, v\u1edbi h\u1ec7 th\u1ed1ng c\u1eeda h\u00e0ng \u0111\u01b0\u1ee3c m\u1edf r\u1ed9ng t\u1ea1i nh\u1eefng \u0111\u1ecba \u0111i\u1ec3m m\u1edbi, \u0111\u00e1nh d\u1ea5u m\u1ed9t b\u01b0\u1edbc chuy\u1ec3n kh\u00e1c trong c\u00e2u chuy\u1ec7n g\u1ea7n 70 n\u0103m c\u1ee7a h\u00e3ng kem n\u00e0y.<\/p>\n<\/div>\n

\nNgu\u1ed3n b\u00e0i vi\u1ebft:<\/strong> D\u00e2n tr\u00ed \u2014 Xem b\u00e0i vi\u1ebft g\u1ed1c<\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

(D\u00e2n tr\u00ed) – G\u1ea7n 70 n\u0103m ho\u1ea1t \u0111\u1ed9ng, Kem Tr\u00e0ng Ti\u1ec1n \u0111\u00e3 tr\u1ea3i qua nhi\u1ec1u thay \u0111\u1ed5i v\u1ec1 m\u00f4 h\u00ecnh, ch\u1ee7 s\u1edf h\u1eefu v\u00e0 c\u00e1ch ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u. 35 Tr\u00e0ng Ti\u1ec1n l\u00e0 \u0111\u1ecba ch\u1ec9 g\u1eafn v\u1edbi th\u01b0\u01a1ng hi\u1ec7u t\u1eeb n\u0103m 1958 nay chu\u1ea9n b\u1ecb \u0111\u00f3ng c\u1eeda.<\/p>\n","protected":false},"author":1,"featured_media":160,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65],"tags":[],"svh_topic":[],"class_list":["post-159","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc"],"_links":{"self":[{"href":"https:\/\/sungroupvinhhung.info.vn\/index.php\/wp-json\/wp\/v2\/posts\/159","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sungroupvinhhung.info.vn\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sungroupvinhhung.info.vn\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sungroupvinhhung.info.vn\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sungroupvinhhung.info.vn\/index.php\/wp-json\/wp\/v2\/comments?post=159"}],"version-history":[{"count":1,"href":"https:\/\/sungroupvinhhung.info.vn\/index.php\/wp-json\/wp\/v2\/posts\/159\/revisions"}],"predecessor-version":[{"id":161,"href":"https:\/\/sungroupvinhhung.info.vn\/index.php\/wp-json\/wp\/v2\/posts\/159\/revisions\/161"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sungroupvinhhung.info.vn\/index.php\/wp-json\/wp\/v2\/media\/160"}],"wp:attachment":[{"href":"https:\/\/sungroupvinhhung.info.vn\/index.php\/wp-json\/wp\/v2\/media?parent=159"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sungroupvinhhung.info.vn\/index.php\/wp-json\/wp\/v2\/categories?post=159"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sungroupvinhhung.info.vn\/index.php\/wp-json\/wp\/v2\/tags?post=159"},{"taxonomy":"svh_topic","embeddable":true,"href":"https:\/\/sungroupvinhhung.info.vn\/index.php\/wp-json\/wp\/v2\/svh_topic?post=159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}